Children prefer Primary for cool, comfy clothing that looks perfectly put together. while mom and dad can’t resist the high-quality fabrics and affordable price points. This month, there’s even more to love about the colorful, gender-neutral label with the launch of the fashion brand’s fabulous, new denim collection for kids. 

The latest pant addition to Primary’s line of buttery soft cotton leggings, shorts and sweatpants is a sustainable collection of jeans ranging in size from 2 to 12 in three stylish cuts available in a medium or dark wash along with a baby jean for little ones in sizes 0 to 24 months. Denim seemed to be a natural transition for the company says Primary co-founders Galyn Bernard and Christina Carbonell.

“We set an ambitious goal to create jeans for kids who think they hate jeans (including our own!). The result is our Feel Good Denim—jeans that look awesome and are unbelievably soft with lots of stretch, in three fits: slim, classic, and relaxed, so there’s a “Goldilocks” moment for every kid,” says Bernard. “Each pair uses over two recycled plastic bottles, which feels good, too. And we knew we finally had it right when my leggings-only twins asked to wear them to bed!” Check out the full range over at primary.com!